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Friday, November 24, 2000 Media Cynic | Forum | Advertising | Classifieds | Jobs Amtrak Announces Onboard Magazine 
Amtrak's Acela Express passengers can now read Arrive, an
onboard magazine, on their high-velocity ride.
Arrive, a 36-page glossy publication, is distributed every
other month (200,000 copies) in seat backs of all trains
traveling the Northeast, including the high-speed rail. The
November/December issue features entrepreneur
B. Smith as the cover story. The January/February issue will
increase to 52 pages and will sport CNBC's Wall Street
reporter Maria Bartiromo on the cover who discusses the market,
money and Monopoly.
``We wanted to separate this magazine from the standard in-flights and give guests an entertaining option while traveling,'' said Arrive Publisher Rise Birnbaum. "We've done that through fresh design, dynamic features and top- notch, yet accessible writing.`` Arrive's features include Power Trip (high-tech gadgets and gizmos), Body & Soul, (the latest trends in healthcare & beauty), Fast Trackers, (profiles of people you don't know but should), Home & Office (trends, furnishings and equipment), Luxury (luxury items) and The Inside Track (Q&As with newsmakers). Advertisers onboard include Mercedes-Benz, Movado, Motorola, The Wall Street Journal, Visalign, Innovations Luggage, Loews Hotels and Nextel. Arrive's editor, Jim Moore, is a former USA Today columnist and magazine editor. Jim brings more than 30 years of daily newspaper and monthly magazine writing and editing to Arrive, including a stint as Editor-in-Chief for Downey Communications for two bi-monthly trade publications.
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