AutoMedia.com Launches Automotive Content Service

Posted on November 24, 2000

autoMedia.com plans to provide a variety of automotive-related content to both Internet and traditional business customers. Officially launching operations on November 15th, 2000 the firm is focused on serving the needs of today's OEM and aftermarket firms, web-based car buying services and other special-interest consumer sites. autoMedia.com is headquartered in Pasadena, California, with satellite offices in Moorpark, California, and Detroit, Michigan.

AutoMedia.com's syndicated portfolio presently includes nine different channels of auto-specific content. These encompass new vehicle evaluations, vintage restoration procedures, car care tips, performance how-tos, new product reviews, special events and feature coverage, plus a New Vehicle Buyers Guide and weekly news updates from around the motoring world. autoMedia also has the editorial and graphic capability to create and deliver custom material in both electronic and traditional print mediums.

autoMedia.com President and CEO, Doug Hamlin, sees a growing need for this type of provider. ``Savvy automotive consumers now turn to the internet as a prime information source with ever increasing frequency. Today, over 60 percent of the in-market buyers are consulting various auto-related websites prior to purchasing their vehicles. Research indicates that trend will become even more dominant in the years ahead. We're delighted to be able to play a key role in providing valuable information to these influential buyers as well as to helping meet the promotional needs of our traditional clients.

``To ensure maximum credibility, we've recruited some of the finest automotive journalists in the business for the autoMedia.com team,'' Hamlin went on to note. ``This group boasts well over 150 years of hands-on experience in the field and includes names that are familiar to readers of every major U.S. automotive publication.''



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