One Magazine To Debut December 5th

Posted on November 28, 2000

One Media, a cross-media company, will launch December 5 nationwide with One, a lifestyle-driven design magazine; and its online counterpart. The founder of the company is Dana Lyon, a veteran of the online and offline media world from her previous success as publisher of Wired magazine and her tenure at Conde Nast Publications. Founded in January 2000, One Media, Inc. is a venture capital-funded cross-media company with offices in New York and San Francisco.

One, a design-oriented lifestyle magazine targeting 25- to 44-year-old professionals, is bringing eight categories (fashion and beauty, home, architecture, technology, interiors, product and industry design, automotive and destination) together in one place. Articles and features cover design influence and inspiration, sneak peaks into trendy restaurant layouts, sleek new products to watch for and interviews with big names in the world of design, including Karim Rashid, Ayse Birsel and Patrick Li.

Onemedia.com will integrate editorial content from the magazine with original content, and provide consumers with a directory of products and service information, combined with ecommerce capabilities. Onemedia.com will also feature downloadable wireless content and animation. A free weekly email newsletter will also be provided.

The magazine will publish bimonthly at launch and 10x per year starting August 2001 with an initial rate base of 200,000. It will be perfect bound, and larger than traditional publications at a size of 9``x10.875'' and sell at a cover price of $4.95. One wiil be printed at a premium commercial printer and will occasionally feature special design elements such as a special vellum insert.

Founder and CEO Dana Lyon says, ``Design enhances our lives and captures our imagination worldwide. We are building a worldwide network of great design products and services online and have a beautiful showcase of design to hold in your hand with the magazine itself. The market for consumer goods that emphasize design is a $700 Billion market in the US alone. Americans are consuming great design at an unprecedented rate, because, now more than ever, design matters.''