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Friday, December 8, 2000 Media Cynic | Forum | Advertising | Classifieds | Jobs AMS Launches Catalyst Magazine ``Today information technology in all its various manifestations represents one of the most valuable, most costly, and most strategic resources in the enterprise,'' said AMS CEO Bill Purdy. ``What Catalyst can do -- that no other magazine or journal does exclusively -- is show executives how to get the most out of technology in terms of ROI, shareholder value, customer relationships, and partnerships. Catalyst will help leaders of organizations gain the critical IT knowledge that is essential for competitive advantage in today's Internet economy.'' The first issue of Catalyst, focusing on B2B integration, showcases examples of thought leadership from across industries, including top executives from UPS, Citibank, and Telecel. Subsequent issues will be published on a quarterly basis and will address topics such as wireless technologies and security. ``Technology is no longer an enabler, but a driver of change,'' said AMS CTO Paul Turner. ``Catalyst aims to provide the information executives need to use technology to achieve the vision for their organizations, whether an established brick-and-mortar, a government agency, or a new Internet-enabled business.'' AMS is an international business and information technology consulting firm. Founded in 1970, AMS is headquartered in Fairfax, Virginia, with over 9,000 employees and 59 offices worldwide.
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