Inside Launches Print Magazine

Posted on December 8, 2000

Inside.com, a media and entertainment business news and information service, now has a print sibling entitled (Inside): The Business of Entertainment, Media, & Technology. The magazine will provide coverage of the technological transformation of the entertainment and information industries. The biweekly magazine is produced in partnership with Standard Media International (``The Standard''), publisher of the Internet economy newsweekly The Industry Standard.

Inside covers what it calls the "New Entertainment Economy,'' which encompasses traditional media players - the conglomerates, broadcasters and publishers - and the new technology, telecommunications, wireless, broadband, and start-up companies. Inside's sections include the ``Front End'', which offers brief dispatches from the digital frontier; ``The Business'', which covers the entertainment and media businesses, how and where they are converging, and how they are coming to grips with digital technology; and the ``Back End'', which provides information and advice for professionals working in these industries.

Inside magazine editor-in-chief Richard Siklos says, ``While Inside.com is a real-time tool for people working in the entertainment and media industries, Inside magazine's mission is to go deeper into the digital realm, providing a venue for our exceptional editorial team to offer more analysis, long-form reportage and service. One of the reasons we've attracted journalists from publications like the Wall Street Journal, the New York Times, the Los Angeles Times, Business Week, USA Today, Vanity Fair, and Variety is because we're tackling these multi-faceted new stories in multi-faceted new ways.''

Inside launches with a controlled circulation of 75,000, moving to a controlled/paid circulation mix of 100,000 by the end of its first year. The premiere issue has 112 pages, with 50 pages of advertising in four categories. ``In an increasingly tough magazine ad market, we've exceeded our initial goals,'' says Inside President/CEO Deanna Brown. ``The entertainment, media, and technology worlds are undergoing tremendous change, and Inside will be their journal of record.''