eMarketect Magazine Debuts

Posted on January 9, 2001

eMarketect Magazine, a journal for builders, owners and operators of eMarketplaces, has announced its official launch and the debut of the website companion to the print publication, which premieres in February. eMarketect online features daily headline news, analysis of current events and links to conferences and resources targeted to eMarketplace executives.

"eMarketect promises targeted coverage to a very particular reader -- the architects, the developers, the investors and the managers of eMarketplaces," said Publisher Casey Freymuth.

"This means eMarketect's editorial coverage can be tightly focused on issues that are of concern to eMarketplace decision-makers rather than all potential participants in an eMarketplace, which conceivably could include any business in the connected world. There is no other forum with this singular focus."

eMarketect's narrow purpose allows it to drill down into issues that only concern builders, owners and operators -- from funding, staffing and vendor selection to marketing and customer/supplier retention. Articles will discuss issues with the granularity possible only in a trade-specific publication, including how-to and bottom-line coverage of technology, business strategies and regulation.

eMarketect Editor-in-Chief Khali Henderson is a veteran high-tech journalist with more than a dozen years of reporting and editing experience for technology trade publications. In her most recent post as editor-in-chief of a telephony industry journal, she covered the emerging and still-developing commodity trading market for bandwidth. eMarketect Magazine is published by Group IV Inc., a publisher and provider of strategic information and services to leading business operators, investors and the media.