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Friday, February 9, 2001 Media Cynic | Forum | Advertising | Classifieds | Jobs Lightning and Didio Announce eAudiobook Alliance ``Our alliance with Didio provides a strategic pairing of two key digital fulfillment technologies,'' said Ed Marino, president and CEO of Lightning Source. ``In co-marketing our services, we'll be able to offer publishers and booksellers one source for secure fulfillment of eBooks and eAudiobooks, as well as possible future combinations of the two formats.'' ``Lightning's alliance with Didio confirms the growing interest in eAudiobooks,'' said Paul G. Smithson, Managing Director of Didio. ``By combining Didio's cutting-edge eAudiobook solutions with Lightning Source's established track record with digital content, we're providing access to a unique, combined content format offering that is sure to be of great appeal to all online retailers and audiobook publishers, and ultimately to their consumers.'' Didio helps audiobook publishers and retailers market, develop and implement digital audio download strategies, and enables publishers to transfer encrypted digital downloads of eAudiobooks to their customers. Lightning Source, a provider of print-on-demand and ebook fulfillment services, electronically stores books and other content in its digital library. Lightning Source has relationships with more than 900 publishers.
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