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The Write News -- News,
features and resources for media and publishing professionals
News, features and resources for media
and publishing professionals.

Friday, March 2, 2001
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MacCentral.com to Absorb MacWeek.com

In a move to streamline operations, Mac Publishing, L.L.C. announced it will consolidate two of its Macintosh-related websites, integrating the content of MacWeek.com into MacCentral.com as of Monday, March 5th, 2001. Company executives said the reorganization of online operations would result in a staff reduction of approximately 8.5 percent, or about seven people. None of Mac Publishing's other divisions are or will be affected.

``It was a difficult decision,'' stated Colin Crawford, President and CEO of Mac Publishing, L.L.C. ``However, in today's market, it no longer makes sense for us to spread our resources among three news products.

"We believe we can meet the needs of the Macintosh community more efficiently through the headline news on MacCentral.com and the more in-depth coverage on Macworld.com,'' Crawford added. ``We are providing all affected employees with severance packages, as well as assistance with finding new jobs.''

Mac Publishing also publishes Macworld magazine, its flagship monthly journal, covering all aspects of products related to Macintosh personal computers. MacWeek launched in 1987 as a weekly print trade publication. In 1997, MacWeek was acquired as part of a joint venture between Ziff Davis and International Data Group, thereby creating Mac Publishing, L.L.C. In 1998, Mac Publishing decided to retain the MacWeek brand as a Web-only publication to continue providing industry news analysis for the Macintosh computing market.

Related Links:
· MacCentral.com
· MacWeek.com
· MacWorld.com





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