Digital Goods Signs Agreement With Mightywords

Posted on March 7, 2001

Digital Goods, a provider of digital content marketing services, announced an agreement with MightyWords, a publisher of electronic business and technology content, to provide interactive marketing services targeting consumers at their points of interest across the Internet with offers for MightyWords' top 200 titles. Digital Goods will create online offers for each of the MightyWords titles and package them with other related content for promotions in its new Digigoods storefronts on pertinent sites among its retail affiliates.

"The MightyWords catalog of compelling, special-interest digital titles is an excellent fit with our targeted approach to interactive content marketing," said Robert A. Leone, Digital Goods vice president, strategic alliances. "By matching the right content offers with the right consumers, whenever and wherever they are ready to buy, Digital Goods will develop new sales channels that bring additional customers to MightyWords."

"We see our agreement with Digital Goods as an important step in distributing content not available from traditional publishers through a network of targeted, branded partners," said Chris MacAskill, CEO of MightyWords, Inc. "We will provide the digital content, Digital Goods will reach out across the Web to expand our market, and new customers will get the information they want and need. It's a quick, effective way to build our presence in the technical and professional information markets."

The MightyWords digital content available through Digital Goods will include technology and computing titles such as guides to Access, Excel, PowerPoint and Word applications; and business titles such as How to Start a Consulting Business and The Seven Guiding Principles of Top-Performing Companies.