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News, features and resources for media and publishing professionals. Friday, March 16, 2001 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Primedia Restructures Intertec and IndustryClick Units Primedia, a media company with print, video and Internet businesses focused on consumer and business-to-business audiences, announced initiatives designed to increase efficiencies and streamline its Intertec and IndustryClick business units. Approximately 140 positions at Intertec and 20 positions at IndustryClick will be terminated as part of the reorganization. Tom Rogers, CEO of Primedia, said the staff reductions are part of Primedia's planned $49 million in expense reduction in 2001 as part of the merger with About.com, a network of web guides. ``Integration is not just a 'buzz word,' it is a reality at Primedia,'' said David Ferm, CEO of Primedia's Business-to-Business Group. ``The Business-to-Business Group has formed an integrated marketing strategy, which is focused on selling targeted advertising solutions more effectively across Intertec and IndustryClick. By focusing on the opportunities that the combination of traditional and new media businesses afford, we will enhance revenue growth by creating a more nimble and accountable organization.'' ``Integration is one of the keys to unlocking the value of Primedia's assets,'' said Tom Rogers, Chairman and CEO of Primedia. ``Primedia's Intertec and IndustryClick business units have created a structure that enhances their ability to save costs while delivering better more targeted solutions for advertisers. These announcements are part of Primedia's $49 million in expense reduction in 2001 as previously announced as part of the About, Inc. merger.'' Primedia had sales of 1.7 billion in 2000 from its combination of traditional and new media properties. The Company is a special interest magazine publisher in the US., with more than 230 titles such as Seventeen, New York, Fly Fisherman, American Baby, Telephony, American Demographics. Primedia also has business-to-business media products, such as IndustryClick and recently completed its acquisition of About.com, a collection of over 1,000 special interest web guides. Related Links: · Primedia · Intertec · IndustryClick · About.com Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.