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Tuesday, March 27, 2001 Media Cynic | Forum | Advertising | Classifieds | Jobs Broadway.com And Stagebill Announce Strategic Alliance The Stagebill channel on Broadway.com will include Stagebill's information and commentary on the performing arts and interviews with performers, writers, directors and choreographers, as well as news about the country's leading performing arts venues. As part of the agreement, Broadway.com will be promoted across Stagebill's monthly circulation of 1.4 million program magazines. Broadway.com will also contribute editorial content to selected editions of Stagebill's program magazines. Mitchell Rubenstein, Chairman and CEO of Hollywood Media Corp., commented, ``This agreement increases the exposure of Broadway.com within the very attractive performing arts segment, which includes opera, ballet, jazz, classical music and theater, including Broadway tours. Stagebill's relationships with leading performing arts organizations will provide Broadway.com with tremendous offline reach, touching millions of theatergoers across the United States. Now Broadway.com users will have access to Stagebill's exclusive commentary, reviews and information relating to the performing arts. Further, we will now be able to offer our online theater ticketing services to Stagebill's millions of readers, in addition to those experiencing Stagebill's quality online content via Broadway.com. We look forward to working with Stagebill in providing performing arts enthusiasts with relevant content, information and ticketing services online.'' Gerry Byrne, President and CEO of Stagebill, commented, ``Today's agreement creates a unique and powerful content and marketing partnership between two respected and well-branded entertainment information resources. Stagebill's alliance with Broadway.com allows each partner to broaden its penetration into a community of important, highly targeted consumers of entertainment with value-added content. Also, Stagebill readers spend more than $21 million on movie tickets each month, making us natural partners for Hollywood.com. We are thrilled with this first step to what will be a powerful long-term relationship.'' Broadway.com, a wholly owned subsidiary of Hollywood Media Corp, features online theater ticketing for shows in New York and London and theater showtimes. Broadway.com also contains theater news, interviews with stage actors and playwrights, opening-night coverage, theater reviews, and video excerpts from selected shows. Hollywood Media Corp is an online provider of news, information and ticketing covering the entertainment and media industries. The Company's consumer sites include Hollywood.com, Broadway.com and a 30% interest in MovieTickets.com. The Company's b2b units include CinemaSource, EventSource, ConcertSource, TheaterSource, Baseline.Hollywood.com and Theatre Direct International.
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