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Wednesday, April 11, 2001 Media Cynic | Forum | Advertising | Classifieds | Jobs American Express Publishing Announces Content Agreement With AOL Under the agreement, travel and epicurean content from Travel + Leisure and Food & Wine will be available to online consumers through co-branded sites available across America Online brands including AOL, CompuServe and Netscape.com. The magazines will also be promoted in the Travel Channel and House & Home Channel of the America Online brands. AOL members will also be able to access the magazines through AOL Keyword: Travel + Leisure, and AOL Keyword: Food & Wine. As part of the agreement, AOL will also be promoted in all American Express Publishing magazines: Travel + Leisure, Food & Wine, Departures, T&L Golf, Travel + Leisure Family, and SkyGuide. In addition, America Online and Travel + Leisure will work together on a consumer survey called Travel America, to be presented in both online and print media. An online poll will be created by Travel + Leisure and conducted by America Online, and the results will be published as a story in Travel + Leisure later this year. Richard Fairfield, CFO/VP, Business Development, American Express Publishing, said, ``We are thrilled to expose content from Travel + Leisure and Food & Wine to America Online's wide audience. In addition, by setting up customized versions of travelandleisure.com and foodandwine.com, we can offer users of the America Online brands great deals on our magazines, books, and other products.''
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