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Tuesday, May 29, 2001 Media Cynic | Forum | Advertising | Classifieds | Jobs Publishing Industry Soundbytes · K-Swiss Inc. announced that it has formed a joint venture with Rugged Shark, a designer and manufacturer of young, active-oriented footwear, to license, produce and market a men's, women's and children's collection of National Geographic outdoor-oriented and casual footwear. The joint venture will launch a full-scale line of outdoor and casual footwear in fall 2002 after an initial introduction of technical outdoor product in fall 2001. · International gaming media company GEM Communications announced the promotion of Charles Anderer to Vice President Group Publisher for GEM Communications U.S. He will assume his new duties immediately. Anderer has been the Publisher and Editor-in-Chief of GEM's flagship magazine, IGWB since 1997. Anderer will report directly to CEO Bill Newman and be based in Las Vegas. Anderer will oversee all aspects of GEM's U.S.-based publications, including IGWB, Casino Journal, Casino Executive Reports, Indian Gaming Business, Lottery Business, Slot Manager and National Gaming Summary. · Northern Light Technology, Inc. and Search4Science have teamed up to launch an enhanced online search service focused on the specific needs of scientists worldwide. The Search4Science's technology, Dynamic Search, now presents search results using Northern Light's Custom Search Folders. · The Aurora Showcase, a Florida-based electronic book publishing website, is scheduled to launch on June 15. The Aurora Showcase will publish unpublished works in every literary genre, from romance novels to books about the environment, and will make them available to the public for download. Visitors to the site may read and review a chapter from any book, and then decide whether to download the entire book for a fee. · About 20 million U.S. Web users say that they have paid for online content, according to a Web study conducted by Lyra Research's Content Intelligence Group. The study's respondents identified two key reasons that motivated their payment decisions: (1) the paid site was the only place where they could get what they wanted (43 percent), or (2) they paid because they were curious about the content (39 percent). The research shows that 45 percent of those who paid for Web content bought adult-related material. The survey also points out that the next two most popular paid-for Web content categories were work-related subjects: industry-specific business sites (27 percent) and online database services (18 percent). · The North American Guild of Beer Writers (NAGBW) is currently accepting entries for the Quill & Tankard Awards competition, which is held annually to recognize excellence in writing about beer. The Quill & Tankard Awards competition is open to all writers, including non-members. Applications for this year's competition must be postmarked by June 16, 2001, and awards will be presented in September at the NAGBW's annual general meeting at the Great American Beer Festival in Denver. · Three digital rights marketing companies have announced the formation of a strategic alliance to expand and simplify their licensing solutions for online content. BayTSP, a provider of anti-piracy and copyright tracking services, Copyright.net, a provider of B2B software and services for artists and copyright holders, and Media Enforcer, a provider of client software applications to protect copyright holders, will integrate their technologies and offerings to the digital media market. Under the terms of this alliance, the companies will integrate their products and services in order to create a comprehensive end-to-end licensing solution for copyrights holder, artists and producers. All parties will receive an undisclosed equity stake in this venture. · Pamela Raley has been promoted to vice president, advertising and sponsorship sales for Disney Online, it was announced by Ken Goldstein, executive vice president and managing director at Disney Online. In her new role, Raley will be responsible for establishing and implementing all sales policies and strategies for Disney Online. Raley will head a sales team with offices in New York, Detroit, Chicago, Los Angeles and San Francisco, developing advertising and sponsorship partnerships for Disney.com and Family.com. Raley has been with Disney Online since 1998, joining as senior manager of advertising sales, and eventually rising to director of advertising sales. Before that, Raley was western advertising manager at Conde Net, the Internet division of Conde Nast Publications. · netLibrary, a provider of eBooks and content/collection management services, announced a new alliance with Majors Scientific Books. The agreement will make netLibrary's eBook solutions available for purchase through Majors' ordering systems and services. Majors Scientific Books is the largest distributor of medical, scientific and technical books to the medical and special library marketplace. In business since 1909, Majors has distribution centers in Dallas and Atlanta. · Paul Van Slambrouck has been named the new Editor of The Christian Science Monitor. Slambrouck succeeds David T. Cook, who will move to Washington, D.C. and become the Washington Bureau Chief. Slambrouck, who was previously the San Francisco bureau chief, will begin his role as Editor on July, 15. Source: Editor and Publisher · Five shorts have been selected as finalists for the fourth annual HBO Short Film Award, created in 1998 to showcase the works of up-and-coming filmmakers. The finalists will attend the weeklong Acapulco Black Film Festival (ABFF) presented by HBO, June 4-9 in Acapulco, Mexico. The ABFF, an internationally recognized competitive event now in its fifth year, will open with a screening of HBO's short film finalists on June 4th. A panel of distinguished African-American directors and an HBO executive will judge the final round of competition. One grand prize of $20,000 will be awarded, with four runners-up receiving $5,000 each, when the 2001 HBO Short Film Award is presented by Home Box Office during the festival's Film Life Movie Awards on June 9. · Accumedia, a provider of Web publishing solutions, and Primedia, a media company, announced a formal agreement between the two companies that includes an investment by Primedia. The agreement also calls for Accumedia to begin deployment of its Accumedia Convergence Platform within select Primedia publishing concerns -- starting with the Wedding Network/ModernBride.com family of websites. · A recent study conducted by Vocus showed that corporate Web sites need to improve content and navigation in order to get better news coverage. Vocus surveyed 72 newspaper, magazine and Internet journalists to find that they felt only 33% of corporate websites provide the adequate information journalists are looking for when visiting a corporate website. Results from the survey showed that the top three items a website should provide in a newsroom are:
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