writenews.com Index Advertising Classifieds Feedback Feeds Homepage Linking to Us Our Blog Network Sitemap Subscribe Other Resources Bloggers BlogTM Gamers GameTM HowToWeb® The Internet Writing Journal® Media Books MediaCynic.com ReadersRead.com Shoppers ShopTM Shopping BlogTM Traders TradeTM Watchers Watch WriteJobs.com Writers Write® WWForums.com

News, features and resources for media and publishing professionals. Wednesday, June 13, 2001 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs The Industry Standard Unveils New Design The Industry Standard, a weekly business magazine published by Standard Media International, unveiled a redesigned format in its June 18 issue. The publication, which has suffered through three layoffs this year, has now changed its nameplate and tagline to ``Intelligence for the Information Economy.'' The old tagline referred to the "Internet Economy." ``We really liked our old moniker,'' said Editor in Chief Jonathan Weber, ``but the term `Internet Economy' has in many people's minds become inextricably linked with the world of dot-coms, and we've always been about much more than that. We're still big believers in the Internet, but we see our challenge as exploring not just the industry itself, but also the myriad ways in which the Net and associated computer and communications technology are driving extraordinary change in business.'' The redesign initiative, led by The Industry Standard's creative director Bob Ciano and editor Jane Goldman, was implemented to improve the readers' experience, making the magazine better looking, easier to navigate and more relevant to modern business life. New fonts, charts, story layouts and various other changes have been introduced throughout the magazine. Additionally, there are changes in the architecture of the magazine, along with some new features. The Week section now includes short news stories and some metrics in addition to the traditional news briefs. Following the bigger stories of the week, which have been moved further to the front, comes the Focus pages. The Focus pages zero in on specific industry sectors including: technology, finance, media, and commerce. Focus also contains the metrics section. Also introduced in the redesigned publication is The Back section, which reflects the challenges faced as both manager and individual. The Standard's product offerings include The Industry Standard, a weekly newsmagazine; TheStandard.com, a daily news outlet and business intelligence resource; conferences and events; and email newsletters, research, recruiting and market-making offerings. The Standard has offices in Los Angeles, New York, Washington, D.C., and London, and is owned by Standard Media International, a private company majority owned by IDG. Related Links: · The Industry Standard · IDG Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.