writenews.com
|
Friday, June 22, 2001 CurtCo Acquires Robb Report and Showcase Lifestyle Magazines In announcing the acquisition, CurtCo CEO William J. Curtis said he intends ``to reinforce Robb Report's status as the leading magazine serving the highest demographic audience. Robb is for people who actively celebrate the lifestyle that wealth can provide. Showcase Magazine is Robb's shopping mall, offering immediate access to the best of the best. This is our dream acquisition. In fact, it's the best brand in publishing. Robb has the clearest position with the most difficult-to-reach audience in the world.'' CurtCo plans to leverage the Robb Report brand into a series of special interest categories. Robb Report, which celebrates its 25th anniversary this year, will serve as the centerpiece of a series of products and services that CurtCo will create to support the Robb Report brand. Future endeavors will include radio, video, web, and a series of ``Robb'' live events, as well as a host of services exclusively serving Robb Report member/subscribers. While CurtCo Media expects to keep editorial staffing in place, the company did announce the appointment of CurtCo's Brett Anderson as Senior Vice President/Editorial for the publications. In addition, Robb Report and Showcase Editor/Publisher Paul Dean will assume the position of Editor-at-Large.
Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2011 by Writers Write, Inc. All Rights Reserved. |