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News, features and resources for media and publishing professionals. Thursday, July 12, 2001 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Reciprocal and Baker & Taylor Sign Digital Content Agreement Reciprocal, Inc., a provider of digital content distribution services, announced it has signed an exclusive, multi-year agreement with Baker & Taylor, a distributor of books, videos and music products. Reciprocal's services will be used to deliver electronic content to libraries via Baker & Taylor's network of customers. Content will be delivered to libraries as part of a digital subscription service provided by Baker & Taylor's Informata business unit, enabling library patrons to download and ``check out'' ebooks, and other digital text. ``Baker & Taylor is the number one player in the library market space, and a fantastic 'go-to-market' partner for Reciprocal,'' said John Schwarz, president and CEO, Reciprocal. ``Our exclusive relationship with Baker & Taylor puts Reciprocal at the forefront of the emerging digital distribution industry, particularly for the library market, achieving another milestone in our corporate strategy. We look forward to working closely with Baker & Taylor to make digital distribution an easy and enjoyable experience for libraries and their patrons alike.'' Reciprocal will build Baker & Taylor a digital library and content delivery system specifically designed by Informata for the library market. In turn, Baker & Taylor will offer libraries an opportunity to participate by charging them an annual subscription for use of the digital library, which offers a catalog of digital content, brandable pages and web based tools for each participating library to customize. Patrons of participating libraries will then be able to browse digital content online, or download and check out the content they are most interested in. Content may be checked out for an extended period of time set by each library, including checking out ebooks from home. Related Links: · Reciprocal · Baker & Taylor, Inc. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.