Dearborn Trade Publishing Adds Marketing and Sales Books

Posted on July 25, 2001

Dearborn Trade Publishing, a business book publisher, will add Marketing and Sales as a new category to its list starting in 2002. Traditionally known for its personal finance, investing, consumer real estate, and entrepreneurship titles, Dearborn Trade expanded its list in 1999 by adding management books, and now expands the list further with the new marketing and sales category. Marketing and sales topics will include sales techniques, management, leadership, strategy, public relations, advertising, consumer behavior, market research and customer relations.

Dearborn Trade Publishing Vice President and Publisher Cynthia Zigmund, says in a statement, "This new category of marketing and sales strengthens our position as a leading business publisher, and creates strong potential for corporate sales and rights opportunities."

Dearborn Trade Publishing Editorial Director Don Hull says, "The new line of marketing and sales business titles is in a subject area with large growth potential. At bookstores, marketing and sales books take up a considerable amount of space in the business section. Dearborn's expertise in publishing other business titles will transfer well into this category."

The marketing and sales list will be developed by Acquisitions Editor Mary B. Good, who will continue to sign consumer real estate books. Good plans on signing five to seven projects for the fall 2002 and spring 2003 lists.

Jean Iversen Cook, Senior Acquisitions Editor, will continue to sign management titles. A fourth Acquisitions Editor will be hired in 2002 to further the development of the business list.