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News, features and resources for media and publishing professionals. Wednesday, July 25, 2001 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Dearborn Trade Publishing Adds Marketing and Sales Books Dearborn Trade Publishing, a business book publisher, will add Marketing and Sales as a new category to its list starting in 2002. Traditionally known for its personal finance, investing, consumer real estate, and entrepreneurship titles, Dearborn Trade expanded its list in 1999 by adding management books, and now expands the list further with the new marketing and sales category. Marketing and sales topics will include sales techniques, management, leadership, strategy, public relations, advertising, consumer behavior, market research and customer relations. ``This new category of marketing and sales strengthens our position as a leading business publisher, and creates strong potential for corporate sales and rights opportunities,'' said Dearborn Trade Publishing Vice President and Publisher Cynthia Zigmund. ``The new line of marketing and sales business titles is in a subject area with large growth potential,'' said Don Hull, Dearborn Trade Publishing Editorial Director, who also acquires finance and investing titles. ``At bookstores, marketing and sales books take up a considerable amount of space in the business section. Dearborn's expertise in publishing other business titles will transfer well into this category.'' The marketing and sales list will be developed by Acquisitions Editor Mary B. Good, who will continue to sign consumer real estate books. Good plans on signing five to seven projects for the fall 2002 and spring 2003 lists. ``Our goal is to publish books that offer clear, accessible information that sales and marketing professionals can easily implement,'' Good explained. ``It's a competitive field, and I am looking for active authors who are recognized names, practitioners in their field and on the cutting edge of new trends and opportunities.'' Jean Iversen Cook, Senior Acquisitions Editor, will continue to sign management titles. A fourth Acquisitions Editor will be hired in 2002 to further the development of the business list. Dearborn Trade Publishing, a Kaplan Professional Company, publishes approximately 250 finance, business management and real estate titles. Kaplan Professional is a unit of Kaplan, Inc., a wholly-owned subsidiary of The Washington Post Company. Related Links: · Dearborn Trade Publishing · Kaplan Inc. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.