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Wednesday, July 25, 2001 Media Cynic | Forum | Advertising | Classifieds | Jobs iVillage Inc. Acquires Business Women's Network ``Our acquisition of Business Women's Network continues to build on our strategy of subscription-based businesses and provides us with an incredible opportunity to bolster the content and services we offer to our visitors,'' said Doug McCormick, Chairman and Chief Executive Officer of iVillage. ``Our executive-level access to more than 250 of the Fortune 500 companies and BWN's high-end customer base provide us with greater opportunities for expanded sales offerings. In building iVillage media schedules and paid e-mail services into BWN's core offerings, we are enhancing the value of BWN to its customers while growing iVillage.com revenues.'' Business Women's Network has become a subsidiary of iVillage Inc. Edie Fraser will remain Chief Executive Officer, and BWN and its 21 employees will remain based in Washington, DC. The transaction will be accounted for as a purchase. iVillage is a women's media company, which includes iVillage.com, Women.com, Business Women's Network, Lamaze Publishing, The Newborn Channel, iVillage Solutions and Astrology.com. Lamaze Publishing produces advertising-supported educational materials for expectant and new parents. The Newborn Channel is a satellite television network in over 1,000 hospitals nationwide.
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