Latinos On Wheels Magazine Debuts at Miami Auto Show

Posted on August 15, 2001

On Wheels, Inc. and publisher and editor-in-chief Andres Tobar have announced the launch of Latinos On Wheels (LOW) magazine. As a supplement insert to Latino publications, LOW magazine will provide Latino car buyers and car enthusiasts with the latest auto trends. The magazine is a 20-page, four-color, quarterly with initial circulation of 500,000.

``This bi-lingual publication will highlight the interests of the Latino car buyers in an increasingly competitive automobile industry,'' says Andres Tobar, publisher and editor-in- chief, Latinos On Wheels, L.L.C. The premiere issue of Latinos On Wheels (LOW) will make its debut at the 2001 Miami Auto Show (Oct. 26 - Nov. 4), Miami, FL.

``The three-fold mission of LOW is to simultaneously serve as a consumer magazine featuring auto-related lifestyle trends; a guide to the historical contributions of Latinos to the auto industry; and a guide to automotive products, personnel and related industries,'' Tobar said.

Tobar, currently based in Arlington, VA, most recently served as executive director and CEO of the National Association of Hispanic Publications (NAHP), a 200-member association representing a combined circulation of more than 10 million publications. Tobar entered into a joint partnership, with 51% interest, with On Wheels, Inc., having 49% interest, to create LOW. On Wheels, Inc. (OWI), publishes African Americans On Wheels (AAOW) magazine, the first publication to target ethnic minority car enthusiasts -- LOW is the second.