22nd Century, Inc. Acquires Prima Tech

Posted on August 23, 2001

22nd Century, Inc. in Indianapolis, announced that an agreement has been reached to acquire Prima Tech, an imprint of the Random House Information Group publishing division of Random House, Inc. Random House acquired Prima Tech when they purchased Prima Publishing in March, 2001. Under 22nd Century, Inc., Prima Tech will begin publishing under the name Premier Press, Inc. with Damon C. Davis as CEO.

``Prima Tech has generated a significant brand identity in a short period. I'm excited about the transfer of the assets to Premier Press and the future of technical publishing. We will continue to publish great books, competitively priced, and focused on the same markets as in the recent past,'' stated Damon C. Davis, CEO of Premier Press, Inc.

Sams Technical Publishing, an imprint of 22nd Century, Inc., publishes books, catalogs, and technical information under several branded imprints. Sams Technical Publishing also has a history of publishing catalogs for the electronics parts distributors that serve the consumer electronics repair industry. Sams Technical Publishing is once again publishing Custom Database Catalogs for that industry.

Since 1995 Prima Tech has published reference books for programmers and other computer and business professionals, as well as tutorials on popular software applications. Prima Tech maintains an active list of approximately 200 titles in trade paperback and hardcover formats. Staff for Premier Press will continue to be based in Indianapolis. Distribution will be moved to the Sams Technical Publishing warehouse.

``All of us at Prima Tech are excited about the opportunity to work with Damon in launching Premier Press. We have great confidence in our product line and are thrilled that we will be able to continue it,'' said Stacy Hiquet, Publisher of Prima Tech.