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News, features and resources for media and publishing professionals. Thursday, August 23, 2001 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Hallmark and Pleasant Company Announce Licensing Agreement Hallmark announced that Pleasant Company, a subsidiary of Mattel, Inc., has granted the company exclusive rights to produce a wide range of personal expression products inspired by the popular American Girl brand. The first gift product offering will be based on The American Girls Collection, Pleasant Company's flagship product line of historical books, dolls and accessories. Hallmark will be developing greeting cards, gift wrap, partyware, stationery, ornaments, gifts and memory keeping products based on the American Girl brand. An in-store boutique of products rooted in literacy, storytelling and history will be offered exclusively to the approximately 5,000 Hallmark Gold Crown stores and through Pleasant Company's consumer catalogue, at its retail store, American Girl Place, and at americangirl.com starting in September 2002. The offering also will include an assortment of books from The American Girls Collection. ``Fans of the beloved American Girls -- Felicity, Josefina, Kirsten, Addy, Samantha, Kit and Molly -- will find Hallmark has stayed true to the characters in the book series,'' said Peggy Bruce, product manager, Hallmark Licensing. Pleasant Company provides books, dolls, clothes and accessories for each stage of a girl's development, from preschool days through her ``tween'' years. More than 74 million American Girl books have been sold since 1986. ``The timeless values expressed through The American Girls Collection, combined with American Girl's and Hallmark's mutual commitment to build meaningful connections among family and friends, make this relationship a natural fit,'' said Julia Prohaska, brand director for American Girl. ``We're delighted to be working with Hallmark and thrilled with the opportunity to provide our audience of young girls with a brand new way to interact with the American Girls characters they've come to know and love.'' Related Links: · Hallmark · Pleasant Company Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.