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Thursday, August 23, 2001 Media Cynic | Forum | Advertising | Classifieds | Jobs Publishing Industry Soundbytes Launches and Redesigns | Miscellaneous People · Primedia Inc. announced that Karen Garrison has been promoted to vice president of corporate communications for Primedia Business Magazines & Media, from her position as director of corporate communications. Ms. Garrison has been with Primedia Business Magazines & Media (formerly Intertec Publishing) since 1998. She is responsible for all internal and external corporate communications, including public relations, employee communication, marketing communication strategy and the company's intranet and external website (primediabusiness.com). · Veteran journalist James Peter Rubin has joined Hunt-Scanlon Publishing as Editor-in-Chief. In his new role, Mr. Rubin will direct editorial content at Hunt-Scanlon, including overseeing two recruiting-focused monthly newsletters, Executive Search Review and Online Recruiting Strategist, as well as the company's market intelligence research reports. Mr. Rubin will also oversee Hunt-Scanlon's online recruiting newswire services and expand its international industry coverage. · iLearning, Inc., a provider of web-based training and communication solutions, announced the appointment of Cheryl W. Waldrup as Vice President of Business Development. Waldrup will be responsible for all business development and corporate marketing efforts and will report to Chris Montgomery, Executive Vice President. Prior to joining iLearning, Waldrup served as Vice President of Marketing and Communications for Bit Learning, Inc. · Primedia announced that Michael Jeffrey has been promoted to Vice President of Business Development for Primedia's Business-to-Business Group after serving as Vice President of New Media Development at Primedia. In his new position, Mr. Jeffrey will be responsible for the development and implementation of new revenue generating initiatives, specific integration opportunities, and working with companies to form alliances, partnerships and ventures. He will report to Dave Ferm, President and CEO of Primedia's Business-to-Business Group. · The Reader's Digest Association, Inc. announced that Michael S. Geltzeiler has joined the company as Senior Vice President and Chief Financial Officer. Geltzeiler will oversee all of Reader's Digest's global financial operations. He replaces George Scimone who plans to pursue other opportunities. · Acclaim Entertainment, Inc., a video entertainment software developer and publisher, announced that it has appointed Sarah Anderson to the position of Senior Vice President of Brand. Reporting directly to Gregory Fischbach, Chief Executive Officer of Acclaim, Anderson will be responsible for spearheading a strategic corporate initiative to develop and expand upon the company's existing franchises, as well the ongoing creation of new brands. In addition, Evan Stein, Vice President of Brand, will report into Anderson and continue to oversee the Company's brand strategies, marketing and public relations departments, as well as Acclaim's two advertising agencies. · Real Media, a provider of marketing solutions to the digital advertising industry, and Topica Inc., a provider of email newsletter hosting and delivery services, announced that Real Media will offer a customized version of Topica Email Publisher to Real Media customers. · MarketWatch.com, Inc., a financial resource, announced the following promotions in its San Francisco and Minneapolis locations:
· Univision Communications Inc., a Spanish-language media company, announced that Ray Rodriguez, Univision Network President, has been named President and Chief Operating Officer, Univision Networks. With this appointment, Rodriguez will now be responsible for overseeing all network operations, including the Univision Network, Telefutura Network, Galavision and Univision Sports. Rodriguez will remain based in Miami and will continue to report to A. Jerrold Perenchio, Chairman and Chief Executive Officer, Univision Communications. Lucia Ballas-Traynor, General Manager of Galavision and David Downs, President of Univision Sports, will continue to serve in their current roles and will now report to Rodriguez. · Vivendi Universal Interactive Publishing North America (VUIPNA) announced that Anita Frazier has been appointed Vice President of Kids Sales. Frazier will be responsible for developing and overseeing sales strategies for the company's kids software titles for the PC platform. She will report to Philip W. O'Neil, Senior Vice President of Sales for VUIPNA. Digital Publishing · Books24x7 and Crisp Learning Inc., announced a content licensing agreements. According to the terms of the agreement Books24x7 will offer select Crisp publications to subscribers via its BusinessPro website, as well as in custom subset web-based collections. Books24x7 subscribers via the web will be able to browse, search and read select titles from Crisp's best-selling publications covering business and people skills, including its Fifty Minute series. · Waveshift, Inc., an applications and services provider to the newspaper industry, announced that MediaNews Group has signed a licensing agreement for Waveshift's YourTown.Net and MyCalendar products. YourTown.Net is a community-publishing tool that allows newspaper publishers to act as the online host for community groups and non-profit organizations. MediaNews Group maintains 74 websites for its daily newspapers and plans to launch as many as forty-two YourTown and MyCalendar sites in the next sixty days. Among the company's larger newspapers are The Denver Post, The Los Angeles Daily News and The Salt Lake Tribune. · Aspatore Books has announced its Fall/Winter 2001 catalogue, featuring 52 books written by an author list of C-level (CEO, CFO, CMO, CTO) executives from well known companies. Authors include C-level executives from General Electric, Coke, Ford, Federal Express, Verizon, AT&T, Prudential, KPMG, Andersen, Unilever, Yahoo!, American Express, Best Buy, Young & Rubicam, Ogilvy & Mather, Digitas, Sequoia Capital, Bertellsman Ventures and Softbank. The books are a part of two series published by Aspatore Books: Inside the Minds and Bigwig Briefs. Content Deals · Bobit Publishing Company, owner of Police Magazine, a trade publication for the law enforcement professional, announced the acquisition of the two TREXPO (Tactical & Technology Resources Expo.), East and West, trade shows from The Varro Group. Under the new management, TREXPO will continue to provide the law enforcement community with technology, products and services impacting the market in a hands-on environment. Bobit's Trade Show and Police Magazine staff will manage the day-to-day operations of the two shows. · Bigfoot Interactive, a provider of email marketing services, announced that Time.com, the online arm of Time magazine, has selected Bigfoot Interactive's email marketing solutions to promote awareness and drive subscriptions for its new online archives. The email-based customer retention and acquisition program to promote new the Time.com Archive will begin this fall. The Time Archive offers 16 years of content written by Time staff, including 25,000 articles available online, fully indexed and searchable. Launches and Redesigns · In an effort to answer the question ``What IT certification is best for me?'' MediaTec Publishing Inc., publishers of Certification Magazine and IT Contractor magazine, have launched a new website, ITcertinfo.com. This site joins and interacts with MediaTec's other Web properties, CertMag.com and ITCmagazine.com, and its e-newsletters. ITcertinfo.com offers information on IT certifications, which users can select by desired career path, vendor or certification acronym. · Learning Network, a website for parents, students and teachers, announced the launch of the Kids' Learning Network (KLN), which provides games, lifestyle magazines, school help, and on-line talk shows. KLN offers two core areas -- ``Goof-Off Time'' and ``School Help''. · Network Communications, Inc. (NCI), at provider of real estate advertising and publishing (The Real Estate Book, Apartment Blue Book/Apartment Finder Blue Book, Unique Homes and others), announced an agreement with Citysearch, a business operated by Ticketmaster, to build a real estate industry resource. The new resource, LivingChoices.com, provides real estate content including homes for sale, luxury properties, apartment homes, proximity searches, enhanced listings and advertiser profiles. Viewers can print a brochure on each property and make use of mortgage estimators and mapping tools. · Achieve Communications, publisher of Inside Education magazine, announced the official launch of the redesigned InsideEducation.net website. InsideEducation.net is the Internet version of Inside Education magazine. In addition to offering the printed publication online, the site showcases stand-alone features such as topic-specific portals, Web-exclusive editorial, Q&A interviews with school administrators, online columnists, and education-related resources such as daily news, association listings and industry events. · International Data Group (IDG), an IT media and information services company, announced the launch of CIO Germany. With its October debut, CIO Germany will address business management and technology trends impacting top executives in Germany's emerging IT market. Inspired by its flagship U.S. sister publication, this launch also marks the first time CIO magazine has been introduced to European audiences. Editor-in-Chief Heinrich Seeger is the Editor-in-Chief of CIO Germany. · XanEdu, a division of ProQuest Information and Learning, announced the launch of the XanEdu Education Research Engine, the newest in a lineup of content research engines for higher education. Created especially for pre-service teachers pursuing academic courses of study and in-service teachers working in the classroom, XRE EDU delivers daily education content from more than 2,000 specialized leading journals, magazines and newspapers. · Strafford Publications announced the launch of Class Action Law Monitor, a twice-monthly briefing on the latest developments in class action law and litigation. Strafford is a provider of specialized information services for the legal profession. In addition to briefings on the latest litigation, Class Action Law Monitor reports significant news and analysis of key developments and emerging trends, summaries of important law review articles, and delivers commentary from expert attorneys in the field. · Lifeclinic, an affiliate of Spacelabs Medical, announced new content created especially for children and teens within its diabetes interactive channel. The new features include personalized content and resources focused on the specific needs of children and teens with diabetes -- for parents and caregivers as well as teachers, coaches and others who interact with children and teenagers with the disease. · Amazon.com has launched a new Corporate Accounts program, accepting online purchase orders from qualified businesses, libraries, schools, government institutions and other organizations that want to purchase items from across the Amazon.com website without using a credit card. Miscellaneous · The percentage of Internet users who have ever tried streaming media has crossed the 50 percent threshold according to a new Internet Study by Arbitron Inc. and Edison Media Research. The ``Internet VII: The Internet & Streaming: What Consumers Want Next'' study finds that, as of July 2001, the number of ``Streamies'' - those who have watched or listened to streaming media online - has risen to 52 percent of online Americans. More than a third (34 percent) of all Americans aged 12 and older are classified as Streamies which is approximately 78 million people. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
