National Geographic and America Online Sign Agreement

Posted on October 31, 2001

National Geographic announced a multi-year cross promotional agreement with America Online that will distribute and integrate Nationalgeographic.com's content to AOL and Netscape users and will promote America Online in National Geographic's magazine titles. Under the agreement, National Geographic will have a major presence across the AOL service, appearing in several channels including Research and Learn, Travel, News, and Kids Only. Nationalgeographic.com's content will also be showcased on Netscape's Research and Learn, and Travel channels.

National Geographic will be featured on Shop@AOL, including offers for National Geographic's line of maps, specialty gifts, CD-ROMs, educational toys, travel accessories, subscriptions to magazines and memberships in National Geographic Society. AOL will receive promotional opportunities across many of the National Geographic's media properties including AOL Keywords appearing on the covers of National Geographic, National Geographic Traveler, Adventure, National Geographic World, and on-air promotions on the National Geographic Channel.

``This is a major first step in what will be a substantial and broad-reaching relationship in the years to come,'' said Mitchell Praver, President of Nationalgeographic.com. ``Nationalgeographic.com will help meet the needs of AOL's users across multiple services, allowing them to take advantage of National Geographic's vast offerings at their convenience.''

Nationalgeographic.com launched the National Geographic Society into cyberspace on June 20, 1996 and currently averages more than 25 million pageviews per month. Founded in 1888, the National Geographic Society is one of the largest nonprofit scientific and educational organizations in the world. It reaches nearly 200 million people globally each month through its four magazines, the National Geographic Channel, books, videos, maps, educational programs, and interactive media.