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Wednesday, October 31, 2001 Media Cynic | Forum | Advertising | Classifieds | Jobs New York Times Launches Downloadable Electronic Edition ``NewsStand's technology allows us to deliver The Times anywhere in the world,'' said Scott Heekin-Canedy, senior vice president of circulation for The Times. ``Readers may download an electronic copy of each day's paper to their computer, paying on a subscription or single copy basis.'' The Electronic Edition may be downloaded to computers that have high-speed Internet access and then read offline. In the initial phase, the Electronic Edition is available to broadband users only. Dial-up modem accessibility will be available soon. Once it is downloaded, the Electronic Edition is available to be read on the user's PC for seven days. Readers may perform word searches and zoom in on articles or photos. Readers can browse page by page, start with a particular section or read a complete article by clicking on a link that jumps to the continuation of the article on another page. The Audit Bureau of Circulations (ABC) will count copies of the newspaper that are delivered electronically as paid circulation. Readers have three subscription options with the Electronic Edition: a seven-day subscription costs $6.70 per week, a five-day subscription costs $3.25 per week and a Sunday-only subscription costs $3.40 per week. The New York Times joins a roster of NewsStand clients from around the world, including The Harvard Business Review and The International Herald Tribune. NewsStand, Inc., a publishing technology provider, enables publishers to distribute digital media in a print-style format to via the Internet. Headquartered in Austin, Texas, NewsStand is privately held. Investors include SSM Ventures, Noro-Mosely Partners, The New York Times Company and other private investors.
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