Scripps Networks Launches Fine Living Magazine

Posted on November 17, 2001

Fine Living, Scripps Networks' new lifestyle network, is acquiring a 49 percent share of Cachet, a high-end monthly magazine that reaches more than 1.3 million upscale U.S. households. The magazine, which will be renamed Fine Living magazine, will become part of a multi-platform brand that includes Fine Living television network and its website. All three platforms will launch simultaneously in March 2002.

``Today more than ever people are re-evaluating what is truly important in their lives. With the launch of the magazine, Fine Living's informative and entertaining content will be easily accessible across three distinct and fully integrated media vehicles. Our brand will reach the most active and elusive consumers, offering them what they need, when, where and how they need it,'' said Fine Living President Ken Solomon. ``This strategy will unlock significant value for both advertisers and program distributors.''

The magazine partnership, in addition to bringing on board a new publishing and editorial team, will extend the Fine Living brand to upscale consumers in more than 70 select newspaper markets nationwide. Using a targeted distribution method the four-color, high quality magazine will be distributed to homes on the fourth Friday of each month. The staff of Fine Living magazine, led by Maggie Simmons, editor-in-chief, and Sara Davis Greenwood, associate publisher, has been drawn from Time, Conde Nast, American Express and Ziff Davis.

``We are pleased to be a part of the Fine Living brand, working with the Fine Living network and FineLiving.com to offer advertisers a new, unique means to reach their audiences,'' said the magazine's President and Publisher Peter Hagen. ``Scripps Networks' proven ability to connect with the upscale market, combined with the magazine's precise targeting capabilities, will be of great benefit to both advertisers and consumers alike.''

Fine Living is the fourth in a series of major brands from Scripps Networks that includes the Food Network, Home & Garden Television and the Do- It-Yourself Network. Scripps Networks is owned by The E.W. Scripps Company. Scripps operates 21 daily newspapers, 10 broadcast television stations, Scripps Howard News Service, United Media, which is the licensing and syndication home of Peanuts and Dilbert, and 31 affiliated websites.