Profile Pursuit And Crunch Fitness Launch Magazine

Posted on December 7, 2001

Crunch Fitness, a fitness club, and New York custom publishers Profile Pursuit are launching Crunch Magazine. The first cover star of the biannual Crunch Magazine is Juliette Lewis. The first issue also visit Christopher Walken's kitchen, Gil Scott Heron's Harlem home and one of Todd English's ludicrously plush restaurants. The issue also covers LA hoods who are learning life through cricket, the circus clowns of the 21st century and a man you probably ought to see if you're facing a long stretch inside. With an initial circulation of 200,000, the magazine will be distributed on newsstands throughout the US, on Jet Blue Airlines and an additional 80,000 available to the members of Crunch gyms nationwide.

``This magazine gives the Crunch brand a voice,'' said Doug Levine, Crunch's founder and chairman. ``It allows us to take our 'no judgements' philosophy and our unconventional sense of humor to the next level with whimsical features including the Sex & the City vs. Sopranos workout, compelling profiles and interesting design.''

``We are not only delighted to be producing such a high quality publication for their high quality audience,'' says Steve Andersen, Founder of Profile Pursuit Inc., which operates from London and New York, with further facilities in Los Angeles and Frankfurt on the immediate horizon. ``But also to be in partnership with such a young, dynamic organization -- which we consider to very much like ours. We are extremely excited about the project and look forward to a long, fruitful relationship.''