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News, features and resources for media and publishing professionals. Friday, January 4, 2002 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs TheStreet.com and MarketWatch.com Announce Content Alliance TheStreet.com, a provider of financial news and analysis, and MarketWatch.com, a provider of financial news and information, have announced a strategic content alliance. Under the terms of the two-part agreement, MarketWatch.com features selected premium headlines from RealMoney.com, TheStreet.com's subscription-based website, throughout MarketWatch.com's Internet properties. Additionally, TheStreet.com's subscription-based products are offered for opt-in registration in MarketWatch.com's ``Membership Center.'' ``Our partnership with MarketWatch.com allows us to reach a larger, previously untapped user base by offering a variety of proprietary, subscription-based products such as RealMoney.com, Action Alerts PLUS, and The Chartman's Top Stocks to the paying audience,'' said Steve Miller, Senior Vice President of Sales, Marketing and Business Development at TheStreet.com. ``MarketWatch.com provides us with user demographics that are a perfect fit for TheStreet.com to potentially increase subscriptions to its premium services.'' Bill Bishop, MarketWatch.com Executive Vice President and General Manager, added, ``TheStreet.com is known for its high-quality subscription-based financial products. We're thrilled to provide our visitors the opportunity to benefit from the opinions and analysis of TheStreet.com's expert commentators and analysts.'' Many online content websites, including TheStreet.com, began adding and expanding subscription services in 2001 when online advertising sales dropped. Some noteworthy companies adding subscription-based content in 2001 include Yahoo, Encyclopedia Britannica and Salon.com -- which added Salon Premium. Related Links: · TheStreet.com · MarketWatch.com · RealMoney.com Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.