Monarch Services Launches Men's Lifestyle Magazine

Posted on January 9, 2002

Monarch Services, Inc. announced it will launch ADAM, a new lifestyle magazine for men ages 24 to 34. The premiere issue features a cover and logo design by WBMG's Walter Bernard and Milton Glaser. Monarch Services also publishes through its subsidiary Girls' Life Inc. Girls' Life publishes Girls' Life magazine and runs the girlslife.com website.

``I'm delighted and flattered that these magazine legends were willing to contribute to ADAM and so beautifully and elegantly define our place among magazines and in the national debate,'' said Executive Publisher and Founding Editor, Thomas Dworetzky.

ADAM aims to offer men an intelligent, thoughtful magazine geared specifically to their interests and needs. The premiere centers around ADAM's ``ANNUAL 21,'' a review of 2001 featuring the 21 leading people, places and events in 21 time-defining categories. These range from the serious, such as ``Most Wanted'' and ``News Events'' to the lighter ``Parties'' and ``Vacations.''

The issue also includes an excerpt from the bestselling Quarterlife Crisis, by Alexandra Robbins and Abby Wilner, that updates their observations and provides the results of an online ADAM/QuarterlifeCrisis.com online poll that asked men in their 20s to respond to the recent tragic events and changes. The launch issue also includes a selection of regular columns on money, health, law, relationships, fashion and food.

Monarch Services began working on ADAM shortly after the sale of its strategy and computer games divisions to Hasbro in 1998. ADAM's debut date is January 15, 2002. Distribution is being conducted by Warner Distribution Services who has secured the approval of nearly 8,000 newsstand and retail locations nationwide.

``Forty years developing bleeding edge multi-media entertainment for guys has been a fine proving ground for competing in the men's magazine arena '' said Monarch president Jackson Dott.