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News, features and resources for media and publishing professionals. Friday, January 25, 2002 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Salon Claims 35,000 Paid Subscribers Salon Media Group, a new media company and publisher of Salon magazine, announced that its three fee-based services -- Salon Premium, Table Talk and The Well -- have collectively surpassed 35,000 paying subscribers. Salon Premium, the company's content-based subscription service launched in late April 2001 has generated over 30,000 of Salon Media Group's 35,000 subscriptions. 30,000 subscribers means that .8% of Salon's visitors have subscribed to its Salon Premium service so far1. Many publishers have looked to fee-based subscription services over the past year, as they have been unable to generate enough revenue from online advertising. Salon Premium provides subscribers with exclusive access to most of Salon.com's news and politics coverage, political columnists and additional content from its People and Sex sites. Salon Premium also provides subscribers with extra services such as the ability to download a day's worth of Salon content to their hard drives for offline reading, in either Adobe PDF or HTML text formats. The Well and Table Talk, Salon's community forums, allow users to view and post messages in moderated environments. Salon's subscription fees range from $6 per month and $30 per year for Salon Premium subscriptions to $180 per year for the highest priced Well subscription. "We're encouraged by the ongoing success of Salon's subscription services. Surpassing this milestone of 35,000 subscribers underscores that our fee-based services are definitely working," said Michael O'Donnell, Salon Media Group's President & CEO. "Our users have demonstrated their willingness to pay for unique, proprietary articles and Salon's point of view. We've recently had great success in rolling out a monthly subscription option to Salon Premium as well as electronic gift certificates and we'll continue to add other payment options and user benefits moving forward." 1 Salon logged 3.8 million unique visitors in July 2001, as audited by the Audit Bureau of Circulations. Related Links: · Salon.com Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.