Hemmings Motor News Launches Ford Mustang Publication

Posted on February 27, 2002

Hemmings Mustang Market & Tech Guide is a new bi-monthly publication dedicated to all years of Ford's Mustang. The 32-page black-and-white magazine's primary goal is to provide current and reliable Mustang market and technical information for Mustang enthusiasts. The annual subscription price is $19.95.

Among the publication's features are "Mustangs in the Market," value guides that focus on a particular year and option-level Mustang, giving a historical synopsis, pros and cons and present market value. "Under The Hammer" provides the most recent nationwide auction results from the premier collector-car auction houses. "Absolutely Authentic" shows buyers how to make sure the rare Mustang they are after is the real deal. "Buyer's Guides" pinpoint potential problem areas for buyers and list average replacement costs for the more commonly needed items so that a "true" cost can be determined before money ever changes hands.

The Hemmings Mustang Market & Tech Guide also functions as a technical guide to assist Mustang owners in undertaking various restoration, repair, modification and performance improvements. Technical articles range from photo-illustrated, step-by-step "how-tos" to complete theoretical analyses of components and system functions to enable Mustang owners to make informed decisions when buying performance parts and accessories.

The regular departments include:

"The Interchange Exchange." A detailed listing and source location guide to the many parts and components found in other Ford automobiles that can be used to repair or upgrade Mustangs.
"The Restoration Forum" and "The Performance Forum." Mustang restoration, repair and performance specialists answer questions.
"A Turn At the Wheel." Modern and vintage Mustang road tests evaluate all aspects of the Mustang driving experience and include an extensive specifications chart.
"Mustang Movers & Shakers." In-depth interviews with significant personalities from the Mustang world.
"Mustang Tales." An interactive feature in which Mustang owners tell the story of themselves and their Mustangs.

Since 1954, Hemmings Motor News has served the collector-car hobby; it currently carries over 700 pages of hobby advertising each month to a paid circulation of nearly 240,000 and readership over 500,000. Along with the monthly Hemmings Motor News and bi-monthly Special Interest Autos, the company also publishes the Hemmings' Collector Car Almanac, a directory for the collector-car hobby and industry, as well as Hemmings Rods & Performance, a hobby/industry directory for street rod enthusiasts. The company also runs hemmings.com, a vehicle enthusiast site, offering an online database of over 30,000 searchable ads for cars, parts, tools and services.