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News, features and resources for media and publishing professionals. Tuesday, April 16, 2002 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Nielsen//NetRatings Reveals Top Search Websites Nielsen//NetRatings, a provider Internet audience measurement and analysis, revealed that Yahoo!, MSN and Google led the online search category for February 2002. Yahoo! Search took the No. 1 spot as the top ranking search engine, attracting more than 35 million visitors in February. MSN Search claimed 32 million surfers while Google drew more than 27 million. Rounding out the top 5 list, more than 24 million surfers logged on to AOL Search while 11 million surfers searched the Internet using Ask Jeeves (see Table below). "Search engines continue to be the 'go-to' destination on the Web, with new features and services being added on a regular basis," said Lisa Strand, director and chief ecommerce analyst. "As fee-based services are gradually incorporated and competition between the various search engines intensifies, it's becoming increasingly important to compare search-specific traffic at various online destinations." Nielsen//NetRatings Top Search Engines (U.S., Combined Home & Work) Rank Brand or Channel Unique Audience (000) Active Reach (%) Time Per Person (hh:mm:ss) 1. Yahoo! Search 35,166 29.60 0:09:14 2. MSN Search 32,338 27.22 0:08:27 3. Google 27,444 23.10 0:26:29 4. AOL Search 24,294 20.45 0:10:27 5. Ask Jeeves 11,203 9.43 0:11:18 Source: Nielsen//NetRatings, February 2002 The study is based on Nielsen//NetRatings' new MarketView reporting system, which is built on content-based brand aggregation, consisting of Parents, Brands and Channels. MarketView segments online destinations, such as MSN and Yahoo! portals, based on content to accurately reflect and provide an in-depth view of their business operations and website taxonomy. Related Links: · Yahoo Search · MSN Search · Google · AOL Search · Ask Jeeves · Nielsen//NetRatings Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.