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News, features and resources for media and publishing professionals. Friday, April 26, 2002 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Prima Games Inks Exclusive Agreement With Electronic Arts Prima Games, a division of Random House Inc., announced that it has signed an exclusive, multi-continent agreement with game publisher Electronic Arts to write, publish and distribute official strategy guides for EA Games, EA Sports and EA Sports Big branded titles. Under the agreement, Prima Games will officially publish EA strategy guides in North America, Europe and Australia. Strategy guides are soft cover books that provide helpful hints and tips to consumers on how to play a specific PC or video game. Cost for these guides range from U.S. MSRP $14.99-$19.99. "We are pleased to be extending the relationship and naming Prima Games as EA's official strategy guide partner," said Linda Chaplin, director of strategic sales at Electronic Arts. "Prima's successful track record with EA titles, ability to produce high quality strategy guides and outstanding distribution capabilities are a winning combination." "Inking this global, multi-year agreement with EA speaks volumes to the quality of Prima Games' product and the value that it delivers to game consumers," said Debra Kempker, president of Prima Games. "Our leadership position, accomplished authors and flawless track record in bringing top-notch guides to market makes Prima Games the ideal partner for EA. It is a win-win for both companies as well as the millions of gamers worldwide." Electronic Arts, headquartered in Redwood City, California, is an interactive entertainment software company. The company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Prima Games, a division of Random House Inc., is a publisher of strategy guides for computer and console video games, with more than 900 titles published and over 50 million guides in print. Related Links: · Prima Games · Electronic Arts Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.