Plus-sized Fashion Magazine Coming to Newsstands

Posted on May 10, 2002

The premiere issue of the new "full-fashioned" national glossy Grace Magazine, will hit newsstands on May 14th, 2002. Under the direction of editor-in-chief Ceslie Armstrong, the magazine will publish quarterly through January 2003, when it will shift to a bi-monthly schedule. Armstrong was most recently the executive editor of Mode, the first national magazine to address the full-figured woman. The cover price is $3.99.

The inaugural cover features newcomer Krissy Woodard, an open-heart surgery nurse in Dallas, Texas, and a working model, as the "First Face of Grace." Grace bills itself as a magazine that embodies the lifestyle and spirit of the full-fashioned woman with features and columns that spotlight the latest in fashion, beauty and style. Grace will include recurring sections devoted to travel, food, wine, pop culture, home design and entertaining. A shopping and resource guide is also included.

The inaugural issue features A-list personalities including Carre Otis, Mia Tyler, Kate Dillon, Kay Koplovitz, Natalie Laughlin, Kate Pierson, Jackie Zeman, Patrick McMullan and a first-look at the 2001 Wilhelmina Model Search winners. Grace also details how to become one of the next generation's full-fashioned beauties through the new 2002 Wilhelmina - Grace Model Search.

Other features include a look at the season's hottest full-fashioned swimwear, a visit to the palm tree playground of the stars -- Palm Springs -- including some Southwestern mouthwatering recipes, and a backstage look at Lane Bryant's 2002 lingerie fashion show.

"Grace is all about living life to its fullest," explains Armstrong. "It's about the practice of living life fully in every aspect of your day-to-day being. Staying true to its mantra, the pages of Grace will entice readers to have fun and look as gorgeous on the outside as they feel on the inside -- to live life full-fashioned."

The launch of GraceStyle.com coincides with the debut issue and includes exclusive content, message boards, and "talk to the editor" features. Both the magazine and the website cater to the full-figured woman, an underserved segment of female consumers. This demographic includes 68% of the women in the United States that wear a size 12 or above.



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