Hallmark And Pleasant Company Team Up

Posted on June 28, 2002

Beginning in September, a new line of licensed American Girls products will be available as a result of an agreement announced between Pleasant Company and Hallmark, Inc. The American Girls Collection from Hallmark is an exclusive line of gifts and personal expression products inspired by the popular American Girl brand.

Hallmark and Pleasant Company first announced the licensing agreement last fall. It allows Hallmark rights to produce a wide range of gift and personal expression products inspired by The American Girls Collection that will be available at more than 4,000 participating Hallmark Gold Crown stores. Currently, American Girls products are only available at Pleasant Company's proprietary retail store, American Girl Place, in the American Girls catalogue, and on the company's website.

"The American Girls Collection from Hallmark is about empowering girls to connect with the past and reinforcing the bond among girls, mothers, and grandmothers," said Peggy Bruce, product manager, Hallmark Licensing. "With appealing age-appropriate products that speak to personal expression, creativity and writing, we think our new line is relevant to what remains important to girls today -- family, friendship and feelings."

"The mutual commitment from Pleasant Company and Hallmark -- to build meaningful connections among family and friends -- makes this relationship a natural fit," said Julia Prohaska, brand director for American Girls. "We're delighted to work with Hallmark and provide our audience of young girls with a brand new way to interact with the American Girls characters they've come to know and love."

The collection of gifts for each American Girls character is based on people, places, and experiences important to each girl and the period in history in which she lives. Just as The American Girls Collection of fictional books stays authentic to historical events, The American Girls Collection from Hallmark products -- including gifts like stationery, pens, memory-keeping items, bookends, stickers, card making kits -- reflect the story line and events in the books. Hallmark stores will not carry The American Girls Collection of dolls and related product line that is exclusive to Pleasant Company.



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