NewsFactor Network Launches CRM Buyer Magazine

Posted on September 27, 2002

NewsFactor Network, a business and technology news publishers, has launched CRM Buyer Magazine, a new guide for buyers of Customer Relationship Management (CRM) systems. NewsFactor started covering CRM with the launch of CRMDaily.com in early 2000. CRM Buyer Magazine leverages this expertise along with advice from industry analysts to provide product reviews and side-by-side product comparisons.

"CRMBuyer.com gives readers exactly what they need -- the details as well as the `big picture' for purchasing and upgrading their companies' CRM systems," said Richard Kern, publisher and director of sales for NewsFactor Network. "At the same time, it gives our advertisers exactly what they need -- a presence in front of buyers right at the moment they are making enterprise-wide purchasing decisions."

The Buyer's Guide covers 12 types of products and services: ASPs, Analytics, Billpay, Contact Management, Data Mining, E-Business, Enterprise Resource Planning, Loyalty & Marketing, Partner Relationship Management, Sales Force Automation, Supply Chain Management and Systems Integrators.

The NewsFactor Network includes NewsFactor.com, the E-Commerce Times, CRM Daily, CRM Buyer Magazine, Wireless NewsFactor, osOpinion, Linux Insider, TechNewsWorld.com and TechExtreme.com, plus related newsletters. NewsFactor Network is a privately held company, based in Los Angeles, California.