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News, features and resources for media and publishing professionals. Wednesday, October 16, 2002 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Chief Learning Officer Magazine Mails to Subscribers MediaTec Publishing Inc. announced it has mailed the premier issue of its newest publication, Chief Learning Officer magazine. The bi-monthly magazine has shipped to a base readership of 25,000 executives who develop, implement or fund enterprise-wide learning initiatives at large corporations. Featuring articles, columns and case studies from top authors and industry-leading corporations, the first issue of Chief Learning Officer is designed to help executives maximize investments in workforce development programs. Each issue will include feature articles, expert columnists, profiles of learning executives and case studies that provide insights executives can implement. Each issue also contains original market research designed to help measure the learning market and quantify successful initiatives. The first issue of Chief Learning Officer spotlights such companies as Allstate Insurance, AstraZeneca, British Telecom, Century 21, Northwest Airlines, Sun Microsystems and Toyota. Articles look at the CLO's role, examine how learning improves sales-force effectiveness, spotlight successful learning initiatives and quantify learning investments. "The role of the chief learning officer (CLO) is still being defined, and Chief Learning Officer magazine will help executives make the transition to the learning culture that will transform successful businesses," said Norm Kamikow, president and editor in chief of MediaTec Publishing. "Savvy executives already know that the key to future growth is the proper training and ongoing development of their associates. Chief Learning Officer will ease that process by sharing methods that work and unveiling best practices that are adoptable at all levels of industry." MediaTec Publishing is a provider of education, training and career information. MediaTec publishes Certification Magazine, CertMag's StudyGuides and Chief Learning Officer magazine and a family of supporting electronic newsletters and websites. Related Links: · Chief Learning Officer Magazine Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.