Martha Stewart Living to Launch Everyday Food Magazine

Posted on November 8, 2002

Martha Stewart Living Omnimedia, Inc. announced that it will launch a four-issue test of a new publication from the kitchens of Martha Stewart Living, titled Everyday Food. Everyday Food targeted at the supermarket shopper and the everyday cook, featuring recipes using supermarket ingredients for fast weekday meals. The premier issue will be available in supermarkets and on newsstands in January. If the test is successful, Everyday Food will begin publishing with a regular frequency of ten issues per year in September 2003.

The portable, digest-sized publication includes brand new recipes developed and tested in the Everyday Food kitchen at Martha Stewart Living. Most menus are designed to take 30 minutes or less to prepare, can be made in multiple size portions and use widely available ingredients.

"For years, we have dreamed of creating a magazine that offers quick, easy and healthy recipes that use ingredients that are available to everyone, everywhere. The magazine will appeal to all home cooks -- whether you are a parent with young children or a busy professional," said Martha Stewart, Chief Executive Officer of MSO. "Everyday Food is a natural extension of Martha Stewart Living's franchise in cooking and entertaining -- one of our most popular content areas. Everyday Food will have the same quality of research, recipe testing, and clear instructions that readers have come to expect with all of our publications."

Everyday Food will also be a segment within the Martha Stewart Living television show and will be included as a distinct feature within the marthastewart.com website. The magazine has an initial distribution of 750,000 copies per issue including newsstand and controlled circulation. It will have a cover price of $2.95.

"Just as Martha Stewart Living magazine is the authority for elegant cooking and entertaining, Everyday Food is the survival guide for innovative weekday meals. We expect Everyday Food to appeal to a mass audience and to readers of Martha Stewart Living, " said Margaret Roach, Editor-in-Chief for MSO.

Everyday Food is edited by Judith Hill and designed by Scot Schy. Helen Seligman, Associate Publisher of Martha Stewart Living magazine, will also serve as Publisher for Everyday Food.