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Friday, December 13, 2002 Media Cynic | Forum | Advertising | Classifieds | Jobs Scholastic and DreamWorks Announce Publishing Deal Scholastic, a publisher and distributor of children's books, announced that it has been named the primary publishing licensee for DreamWorks' animated feature films. As part of the agreement, Scholastic will have rights to publish all novelizations, coloring and activity books, picture and storybooks based on DreamWorks' next five animated films. Scholastic has acquired most world English-language rights as well as Spanish-language rights for the United States, Canada, Mexico and Latin America. The first books to be published by Scholastic will be for Shrek 2, the sequel to the blockbuster, animated film, Shrek. Scholastic bestselling properties include Harry Potter, Clifford, The Big Red Dog, The Thief Lord, and Captain Underpants. DreamWorks has develped family hits like Chicken Run and Shrek, the latter of which won the first Academy Award for Best Animated Feature. Ellie Berger, Vice President, Deputy Publisher Scholastic said, "DreamWorks is one of the premiere animated film companies and we are thrilled to be working with them to translate their highly imaginative, kid-friendly animated movies into the printed medium. We are very excited to have the opportunity to offer these books through all retail outlets, as well as through Scholastic's other unique distribution channels reaching millions of parents, teachers and children."
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