CNNSI.com Becomes SI.com

Posted on February 28, 2003

CNNSI.com became SI.com effective February 6, 2003. The change was announced by Sports Illustrated President Bruce Hallett and Jim Walton, President and Chief Operating Officer of The CNN News Group.

The website, which remains part of the CNN online network (CNN.com & CNNMoney.com), will continue to provide scores, news, statistics and analysis of domestic and international sports, as well as fantasy sports leagues. SI.com will also continue to deliver Sports Illustrated content, including online columns from its writers, a searchable SI covers database and a daily online photo gallery.

Gordon McLeod has been named President of Sports Illustrated Interactive and will oversee the website as well as the Licensing and Syndication businesses, which will consist of videocassette sales, archives, TV development and international syndication. McLeod began his new post in January and is reporting to Oliver Knowlton, Sports Illustrated's VP/General Manager.

Sports Illustrated President Bruce Hallett said, "The renaming of SI.com and the hiring of Gordon McLeod as its president are an indication of how many new and serious things we want to do on the Web. The Web is already a critical tool for talking with Sports Illustrated readers and sports fans at large, but we think that conversation can be made much richer and deeper."

McLeod is the former VP/GM of Parenting.com & ParentingTV, where he led the development and October 2000 launch of Parenting.com. In 1989, McLeod co-founded his own advertising and strategy firm, Grisanti-McLeod, before becoming the Creative Director at CBS News in 1993. In 1997, he moved to Grey Advertising as Senior VP and Executive Producer for their entertainment subsidiary, Grey Entertainment, before joining the Parenting Group and the AOL Time Warner family in 2000. McLeod is a graduate of the University of California at Berkeley and received his master's degree in Public Policy from Harvard University.

"Our site is not just a news site and not just the magazine's content online. SI.com is a forum for the finest sports journalism and photography within the 24-hour sports news space," says McLeod.