writenews.com Index Advertising Classifieds Feedback Feeds Homepage Linking to Us Our Blog Network Sitemap Subscribe Other Resources Bloggers BlogTM Gamers GameTM HowToWeb® The Internet Writing Journal® Media Books MediaCynic.com ReadersRead.com Shoppers ShopTM Shopping BlogTM Traders TradeTM Watchers Watch WriteJobs.com Writers Write® WWForums.com

News, features and resources for media and publishing professionals. Friday, February 28, 2003 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs One-Third of Americans Go Online at Work More than one-third (37%) of working Americans now go online regularly at the office, according to a new report presented by The Wall Street Journal Online and prepared by eMarketer. These Internet users, totaling more than 50 million people, make up a coveted demographic for advertisers, the report finds. More than 70% of at-work Internet users have a college degree or higher, and roughly half have household incomes of $75,000 or more, according to the report, An Elephant in the Room: The Online At-Work Audience. "For advertisers who want to reach employed adults during the day, the Internet offers an unprecedented opportunity, with 50 million people regularly online at work," says eMarketer CEO Geoff Ramsey. "There's a virtual elephant in the room -- one that astute marketers can no longer choose to ignore." "The initial hype around the Internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan," said Scott Schulman, publisher of The Wall Street Journal Online. "It's interesting to note that at-work online users strongly prefer the Internet over other media for getting information about products and services." Other key findings from the 118-page Online At-Work report include: 86% of at-work Internet users have broadband access at their work place 38% of at-work users are employed by large companies, while nearly 40% come from small businesses At-work users spend more time online than at-home only users; business executives are particularly heavy Internet users Related Links: · Online At-Work Audience Report · eEmarketer · WSJ.com Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2009 by Writers Write, Inc. All Rights Reserved.