PennWell Corporation Launches Woman Dentist Journal

Posted on February 28, 2003

PennWell Corporation, a business-to-business media and information company, has launched Woman Dentist Journal, the first publication to address the unique needs of women dentists. Published six times a year initially, with the first issue in January/February 2003, Woman Dentist Journal will cover topics including clinical dentistry, scientific abstracts, practice management, and lifestyle issues for a circulation of 26,000 women dentists. Woman Dentist Journal will be published out of PennWell's headquarters in Tulsa and will also serve as the official magazine of the American Association of Women Dentists.

Woman Dentist Journal is the latest addition to PennWell's growing information franchise serving the dental industry. PennWell publishes Dental Economics, a practice management magazine for 100,000 dentists, RDH (Registered Dental Hygienist), Dental Student, Dental Equipment and Supplies, and Proofs, which serves dental marketers and dealers. PennWell also conducts nearly 20 conferences and seminars annually on cosmetic dentistry, practice management, and retirement planning for dentists.

Lyle Hoyt, vice president and publisher of PennWell's Dental Group, noted that PennWell developed Woman Dentist Journal is a response to growing numbers of female dentists and dental students who need their own forum in dentistry. "We are pleased to publish this title in conjunction with the American Association of Women Dentists and to have Dr. Margaret Scarlett as managing editor," Hoyt said.

Dr. Scarlett, the publication's managing editor, is an accomplished clinician, scientist, lecturer, and policy expert on infectious diseases and infection control. She became the first author of the original infection-control guidelines for dentists issued by the Centers for Disease Control and Prevention (CDC) and worked for many years to prevent the transmission of bloodborne diseases in oral health-care settings.

PennWell is a business-to-business media company providing 45 print and online publications, 50 conferences and exhibitions, research, databases, Internet-based services and other information products to strategic global markets. The industries served by PennWell include oil and gas, power generation and distribution, electronics, semiconductor manufacturing, lasers, fiber optics, water and wastewater, computer graphics, communications, dentistry, and the fire service.



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