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Friday, April 4, 2003 Media Cynic | Forum | Advertising | Classifieds | Jobs CFO Magazine Launches New IT Publication "In December of 2002, the reader response from our pilot issue of CFO IT clearly demonstrated that there is a tremendous demand for IT information, particularly coverage that looks beyond gadgets and trends to focus on what companies need from information systems, and how to rationalize and evaluate technology purchases," said Kevin Quinlan, Publisher of CFO magazine and CFO IT. "We've made CFO a success by providing unbiased information that's tailored to the needs of finance executives, and we see a genuine need to cover IT in the same way. We are providing a resource that fills in the gaps other publications are not addressing." CFO IT's March issue will feature stories on the role that technology can (and can't) play in helping companies deal with regulatory pressure such as Sarbanes-Oxley, the promise of "performance management" software, ways to make expensive IT projects more successful and the new risk and reward scenario facing offshore outsourcers. Scott Leibs will be the editor of CFO IT. Leibs said the goal said the goal of CFO IT is "to arm a key decision-maker, the CFO, with information in the proper context so that he or she can help lead the company forward and avoid costly mistakes of the past." CFO is published monthly by CFO Publishing Corp., a division of The Economist Group. CFO has a rate base of 450. CFO reaches an international audience of corporate leaders with its global group of magazines, including CFO.com, CFO Europe, CFO Asia, and CFO China. CFO IT will publish in March, June, September and December and will reach all CFO subscribers with additional international circulation through CFO's European and Asian editions.
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