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Friday, July 25, 2003 Media Cynic | Forum | Advertising | Classifieds | Jobs Stuff Magazine Enters the Gaming Arena Stuff Gamer is targeted at guys who play games but don't want to wade through pages of technical jargon, cheat codes and overly-detailed articles just to find out what's hot in gaming. The magazine aims to provide hard-hitting news, reviews, action-packed features and a visually appealing, user-friendly design. Stuff has tapped Simon Munk to serve as Editor-in-Chief of the new publication. Munk was on the original launch team for Maxim in the UK in 1995. "The huge video game industry has outgrown the basement and mall arcades," said Munk. "And it has outgrown the spotty-nerd profile of existing video game magazines. It's high time for a magazine that doesn't just appeal to the hardcore, but to the vast majority of regular guys who're recreational gamers too." Munk has been Stuff Magazine's video games writer since 2000 and has worked closely with Stuff's in-house team to develop their video game content. He is also a freelance video game journalist for international media including The Times, England, The Evening Standard, and is a correspondent for the international broadcast TV show Gamer TV. Munk first played video games in the 70s, in the bustling arcades of London's West End and has been an avid gamer ever since. Stuff is the nation's # 2 men's lifestyle magazine behind Maxim. It is published 12 times per year by Dennis Publishing. Stuff's guaranteed rate base for 2003 is 1.2 million. Stuff is nationally distributed by The Curtis Circulation Company.
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