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Friday, August 1, 2003 Specialty Publishing Launches New M2M Publication Specialty Publishing Company, publishers of Start and Constructech magazines, announced the launch of M2M magazine as the first magazine that reaches decision makers in the emerging M2M marketplace. As part of M2M magazine's launch, it will be debuted at this year's M2M Zone, an exhibit pavilion at Cellular Telecommunications & Internet Association (CTIA) Wireless IT & Entertainment 2003, October 21-23 in Las Vegas, Nev. The machine-to-machine, mobile-to-machine, man-to-machine, machine-to-man, and machine-to-mobile (M2M) communications market is a rapidly growing industry. M2M magazine will help companies understand how M2M technology enhances the communication between people, devices, and systems, and turns data into actionable information. M2M magazine Editor Michael Jarosik said, "M2M magazine will serve as a key source of information for how M2M impacts business processes. Readers will quickly discover how adopting solutions that incorporate M2M technology can lead to lower costs and improved response times." Starting with its inaugural issue in September 2003, M2M magazine will be mailed quarterly to more than 50,000 professionals in the M2M field throughout 2004. It will reach decision makers in a variety of industries including manufacturing, retail, professional services, medical, utilities, energy, construction, and telecommunications. Editorial Director and Publisher Peggy Smedley said, "Specialty Publishing Co. has earned a reputation for its ability to identify and respond to the needs of the business community, and starting M2M magazine is just another example of this."
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