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Friday, August 22, 2003 College Parent Magazine Plans October Launch
A bi-monthly national magazine called College Parent Magazine
debuts this October. It is designed for the parents of future
and new college students. The glossy guide to the transition
from high school to higher education is designed to inform,
instruct and direct from a parent perspective. The publication
will be competing with College Magazine,
a recently lauched national magazine aimed at the parents of
college-bound teenagers.
"We're building a 'mall' for the reader with informative editorial content and convenience of one-stop shopping. It's a new approach for a needed market niche," said Steve Peri, Executive Editor and co-founder of College Parent Magazine. "There is a definite need for this type of publication, and interest has been brisk. Parents are more involved now than ever before in the decision process, and they are the ones spending the money on all the necessities for school, from laptops to loans. The positive reaction from major players in the advertising community has been extremely encouraging, and we look forward to the rollout in early 2004." The initial test phase begins with 100,000 copies going to an exclusive list of affluent households with college bound children in the five-state New York Metro region, with a planned 250,000 national controlled circulation for future issues. Articles in the first issue include:
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