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News, features and resources for media and publishing professionals. Friday, October 10, 2003 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Search Engine Marketing Professional Organization Founded More than 300 search engine marketing firms and consultants have announced that they are joining forces to become founding members of the Search Engine Marketing Professional Organization (SEMPO). The mission of the new industry association is to increase awareness and promote the value of search engine marketing services. Barbara C. Coll, CEO of WebMama.com Inc. and President of SEMPO, said, ”Search engine marketing is ready to become an integral part of all marketing campaigns for online businesses. SEMPO will inform marketing executives worldwide that search engine marketing programs are highly-effective, cost-efficient ways of generating high-quality sales leads and customers for their businesses.” SEMPO also announced the members of its board of directors. They include: Barbara C. Coll, WebMama.com Inc., Chairperson of the Board and President of SEMPO Noel McMichael, Marketleap, Vice-President Jessie Chase-Stricchiola, Alchemist Media, Secretary of SEMPO Kevin Lee, Did-it.com Christine Churchill, KeyRelevance Brett Tabke, WebMasterWorld Fredrick Marckini, iProspect Dana Todd, SiteLab. Danny Sullivan, editor of SearchEngineWatch.com and widely considered one of the Internet’s search engine guru, said, ”Search engines are an incredibly valuable way to reach consumers, and there's a thriving group of marketers that know how to tap into this important traffic. It's great to have SEMPO launched to help spread the word about search engine marketing in general and to help those within the industry that specialize in this type of advertising." Related Links: · SEMPO Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2010 by Writers Write, Inc. All Rights Reserved.