Search Engine Marketing Professional Organization Founded
Posted on October 10, 2003
More than 300 search engine marketing firms and consultants have announced that they are joining forces to become founding members of the Search Engine Marketing Professional Organization (SEMPO). The mission of the new industry association is to increase awareness and promote the value of search engine marketing services.
Barbara C. Coll, CEO of WebMama.com Inc. and President of SEMPO, said, "Search engine marketing is ready to become an integral part of all marketing campaigns for online businesses. SEMPO will inform marketing executives worldwide that search engine marketing programs are highly-effective, cost-efficient ways of generating high-quality sales leads and customers for their businesses."
SEMPO also announced the members of its board of directors. They include:
- Barbara C. Coll, WebMama.com Inc., Chairperson of the Board and President of SEMPO
- Noel McMichael, Marketleap, Vice-President
- Jessie Chase-Stricchiola, Alchemist Media, Secretary of SEMPO
- Kevin Lee, Did-it.com
- Christine Churchill, KeyRelevance
- Brett Tabke, WebMasterWorld
- Fredrick Marckini, iProspect
- Dana Todd, SiteLab
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