Pony Launches Juice Magazine
Posted on October 17, 2003
Pony International, a performance footwear brand, has announced the launch of Pony's Juice Magazine, a quarterly that aims to appropriate Pony's fashion style into a fashion, film, music and sports lifestyle magazine. Pony's Juice Magazine will be available on December 12, 2003 at lifestyle stores, concerts, events and newsstands.
"Juice will provide a compelling and different access point for the brand," said Killick Datta, Chief Executive Officer of Global Brand Marketing, Inc., majority owner of Pony International. "We believe this new avenue will help broaden the scope of Pony as the brand leader of innovators and prove that we're not scared to try something new."
The new magazine boasts writers from The Conan O'Brien Show, The Simpsons, The Harvard Lampoon, Six Feet Under, Comedy Central and MTV. Pony's Juice Magazine will be published jointly by Pony International and Kashy Khaledi, an independent publisher whose credits include Mean Magazine and Lollapalooza Magazine respectively.
"If the cultural bar is being raised, you will find it in this magazine," said Khaledi. "In doing so, you've got to have "juice."
