CurtCo Media Relaunches Worth Magazine

Posted on November 21, 2003

CurtCo Media, publisher of Robb Report, a luxury lifestyle resource, has officially relaunched Worth magazine as a monthly management publication for the nation's most affluent households. Worth hit newsstands with its premier December issue on November 18. December's issue features pieces on exotic automobiles, thoroughbred racing, wines, yachts, timepieces and jewelry auctions. In future issues, the magazine will also explore more unconventional investments, such as sports teams and feature films.

Worth has been redeveloped as a resource for individuals and families with an average net worth of at least $5 million and a minimum average annual household income of $1 million. Worth will have monthly circulation of 200,000, consisting of both subscriptions and single-copy sales. Annual subscriptions are priced at $54.95, while the newsstand cover price is $6.00.

Combining the financial acumen of Worth with the expertise of 28-year-old Robb Report, the new title "will address the sociological and psychological issues that are unique to truly wealthy families, emphasizing the impact that these critical decisions have on future generations," said CurtCo Media CEO William J. Curtis.

Worth aims to cover the philanthropic, personal finance, and business issues faced by individuals whose focus has shifted from obtaining wealth to the challenges of managing it. The magazine's motto, Wealth in Perspective, "acknowledges that many affluent individuals are also business owners whose commercial and private interests are often elaborately intertwined," said Brett Anderson, CurtCo Media's Senior Vice President, Editorial.

Emphasizing the new magazine's focus on family wealth preservation and planning, Worth premieres with a four-part series: "The 100 Year Plan," a guide for affluent families seeking to build a multi-generational legacy. The debut issue's cover story illustrates how many successful families in the 19th and 20th centuries established "family mission statements," which are common sets of values and goals that provide guidance and support for their founding families as well as generations of heirs. In coming months, the series will cover establishing and cultivating relationships with financial institutions, philanthropic organizations, and the businesses that underpin affluent individuals' wealth.

Each month, Worth will also offer readers "Opportunities & Exposures," a selection of opinion pieces authored by experts covering a range of topics including law, industry, technology, science and medicine, natural resources, real estate, finance and the arts. The premiere issue includes columns by prominent executives such as Goldman Sachs International Vice Chairman Robert D. Hormats, Wilson Ervin, head of strategic risk management for Credit Suisse First Boston, and PIMCO Managing Director and head of emerging markets investment, Mohamed A. El-Erian.

CurtCo Media Group is operated by CurtCo Media Labs. CurtCo has launched or acquired 27 magazines during in the past two decards. In alliance with TD Capital Communications Partners, CurtCo acquired Robb Report in June of 2001, and formed CurtCo Robb Media. The company maintains offices in Malibu, New York City and Boston.