The Deal Launches Corporate Dealmaker

Posted on December 5, 2003

The Deal, LLC, a media company providing business and financial news and analysis, has launched Corporate Dealmaker, a new publication written for senior executives with strategy and financial responsibilities. Corporate Dealmaker is bound with the centerfold of The Deal's November 10 issue, providing the financial newsweekly's entire readership with copies of the new publication. In 2004, Corporate Dealmaker will be poly-bagged with The Deal to 8,500 C-suite corporate executives.

Robert Teitelman, the editor in chief of the award-winning The Deal and financial newspaper The Daily Deal, pioneered the development of editorial for executives who use all forms of dealmaking to drive growth and financial results. Teitelman has brought in business journalist Kenneth Klee, formerly a senior editor for Newsweek International and managing editor of Institutional Investor's international edition, as editor of Corporate Dealmaker.

"By launching Corporate Dealmaker we strengthen our existing relationship with an influential corporate group. Despite recent merger troubles, companies still want to do smart deals. Our best practices review will help them in that pursuit." said Kevin Worth, president and CEO of The Deal. "As the first to recognize this new role within corporate America, we believe Corporate Dealmaker will provide advertisers with an unrivaled platform to reach this valuable audience -- corporate executives who are at the intersection of strategy and finance."

Corporate Dealmaker explores strategy and best practices in corporate dealmaking. Features written by The Deal's journalists in the debut issue give readers a behind-the-scenes look at dealmaking and its context at major companies such as General Motors, UPS and Verizon. Also in the debut issue are profiles of corporate dealmakers at top companies, and pieces contributed by outside experts-including an article from a Boston Consulting Group team analyzing consumer-products deals, and a briefing on legal trends in bidding tactics from Richard Hall of Cravath, Swaine & Moore. Future issues will continue with this mix, and will cover corporate dealmaking from multiple angles, examining risk and liability; legal and accounting topics; and human resources and technology issues that affect transactions.

The Deal is a diversified media company providing financial news, commentary, data and services to corporate and financial dealmakers, their advisers and investors. Through The Deal, The Daily Deal, TheDeal.com, Corporate Control Alert, the company gathers, reports and disseminates information that offers a detailed look at transactions, industry sectors and financial services, along with the personalities and players who are the central figures driving change in the global economy.