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The Write News -- News,
features and resources for media and publishing professionals
News, features and resources for media
and publishing professionals.

Friday, February 20, 2004
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ICBC Launches Innercity Magazine

Innercity is a new glossy urban entertainment magazine. The editorial focus is 100% pure celebrity with action-oriented photography. Innercity highlights the hottest Hip-Hop, R&B and Soul chart-topping artists, their producers, video directors and other urban entertainment movers and shakers. Innercity is published every six weeks (8 times a year). The cover price is $2.99 and the magazine will have a newsstand circulation of 300,000.

"Inner City brings 33-years of entertainment excellence and media expertise to the publishing industry by selecting the 'right' partner to reposition three-year old title on hiatus, Innercity magazine. ICBC is extending our brand to create a premier urban entertainment publishing, offline/online promotion and marketing targeting the entertainment-hungry consumers 16-34 year-olds. We chose a young man of 'extraordinary foresight,' 19-year old business and young marketing guru Farrah Gray to redesign the magazine," said Pierre Sutton, chairman of the board of Inner City Broadcasting Corporation.

The magazine will have 'A'-list guest feature contributors, music and journalism professionals including a team of correspondents filing reports. Features will offer stories behind the lyrics/songs and fashion trends that cross-pollinate around the world as told by the artist, writers, producers, video directors and fashion designers. Reviews, releases, interactive contests, promotions, polls, quizzes, surveys and giveaways will also be part of the new celebrity title.

Inner City Broadcasting Corporation (ICBC) owns and operates 18 urban-formatted radio stations in the top African-American radio markets, including flagship, WBLS 107.5FM, the home of "The Wendy Williams Experience." Inner City Media Corporation is the holding company for ICBC Broadcast Holdings, Inc., founded in 1971, which is the largest privately-held radio broadcasting company in the United States that primarily targets African-Americans.

Farrah Gray, Publisher and Editor-in-Chief of Innercity Magazine, is CEO of FG Entertainment and Author of Reallionaire and Contributing Author to Chicken Soup for the African-American Soul, both books published by Health Communications Incorporated (HCI). Gray served as the former Chair of the Young Adult Community of OneNetNow.com funded by Yucaipa Companies, LLC. He founded NE2W U.S.A (New Early Entrepreneur Wonders University Student & Alumni) Venture Capital Search Fund headquartered on Wall Street since 1998.



Related Links:
· Innercity Magazine





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